Complete catalog of promotional, corporate, and eco-friendly items, with customization included, factory-direct pricing, and fast turnaround times — from a company that’s been manufacturing for 30 years.
Brazil as a Business Hub in Latin America
Brazil has established itself as one of the region’s most important events markets, hosting more than 2,000 trade fairs and events each year that generate over R$ 1 trillion in business. For international companies, taking part in these events is not merely an institutional initiative, but direct access to a massive number of qualified decision-makers.
São Paulo: Economic Data
The city of São Paulo is the beating heart of this ecosystem. In 2025, the city accounted for 1,488 events, nearly half of the national total.
- Economic Impact: Estimated at R$ 14 billion for 2025, a 22% increase compared with the previous year.
- International Audience: At major trade fairs, it is estimated that more than 600,000 international business tourists attended, representing a geographically concentrated audience with significant decision-making power.
Types of Participation by Foreign Companies in Brazil
Foreign companies use several models to establish themselves or operate in the country:
- Trade Fairs and Events: Participation as an exhibitor or visitor at industry trade fairs and business matchmaking events.
- Business Expansion: Establishing startups, innovation centres (hubs), or opening branches to coordinate Latin American operations using Brazil as a base.
- Operations and Training: Supervision of production lines, technology transfer (know-how), and training of local teams.
- Investments: Meetings with venture capital funds and assessment of opportunities in sectors such as agribusiness and energy.
| Indicador | Valor |
|---|---|
| Annual trade fairs and events in Brazil (2025) | More than 2,000, generating +R$ 1 trillion |
| Events scheduled in SP (2025) | 1,488, nearly half of the national total |
| Major events in SP (2025) | 1,511 (+22% vs. 2024) |
| Economic impact of major events (2025) | R$ 14 billion |
| Business trade fair participants (2025) | 6 million (75% of the B2B audience) |
| International business tourists (2025) | +600,000 |
| Share of foreign/out-of-state attendees | 30% of the total (~2.4 million people) |
Sectors of the Main Trade Fairs in Brazil
The real opportunity for foreign companies is concentrated in well-established business hubs:
- Healthcare: Hospitalar is the region’s leading hub, attracting 90,000 visitors from 70 countries.
- Agribusiness: Agrishow is a global benchmark, serving as a showcase for worldwide innovations in the sector.
- Technology: Futurecom focuses on digital infrastructure, IoT and connectivity, attracting global big tech companies.
- Tourism: WTM Latin America is the strategic platform for international partnerships in the sector.
These figures support a straightforward argument: for a foreign company seeking to test, validate or expand its presence in Latin America, **participating in a trade fair in São Paulo is not merely an institutional presence, but direct and concentrated access to one of the region’s largest volumes of qualified audiences and business decision-makers**, all at a single event and within just a few days.
Memory Brindes: Your Local Partner with International Experience
To support these operations, Memory Brindes acts as a strategic supplier with 30 years of experience in this market. Based in São Paulo and serving clients nationwide, the company offers key advantages:
- In-House Manufacturing: More than 95 products are developed in-house, reducing dependence on stocks of imported items.
- International Track Record: The company has carried out Latin America’s largest promotional campaign (Project Boomer for Kellogg’s) and has extensive experience in international operations.
- Consulting: In addition to production, the company provides guidance in selecting the most suitable promotional gifts for each budget and marketing objective.
- International Service in Portuguese, Spanish and English.
What is a Swag Bag?
Originally an acronym for “Stuff We All Get”, a Swag Bag is a collection of promotional items attractively packaged to create a positive and lasting impression.
- Benefits: 85% of people remember the brand after receiving a promotional gift, and 83% feel more loyal to the company.
- • What makes a good promotional gift? It should be useful, durable and reinforce the brand’s identity. Popular items include portable chargers, reusable water bottles, notebooks and reusable bags.
Appendix 1: Payment System
For foreign companies paying Brazilian suppliers, the Husky platform is the most efficient and cost-effective solution we have been using for some time.
- How it works: The Brazilian supplier provides international banking details (IBAN/SWIFT) generated by Husky.
- The foreign company makes an international transfer (Wire Transfer), which is automatically converted into Brazilian reais at competitive rates.
- Processing Time: Usually between 2 and 5 business days.
Appendix 2: Visas for Operating in Brazil
Immigration requirements depend on the type of activity:
- VITEM II (Business Visa): Ideal for trade fairs and meetings (short stays of up to 90 days). It does not allow remuneration from a Brazilian source.
- Work Visa: Required for an employment relationship or an intra-group transfer.
- Investor Visa (VITEM XI): For those investing amounts starting at R$ 500,000 (or R$ 150,000 for startups), allowing residency.
Quotation
Click on the image of the product you are interested in for more details or to request a quotation
Click on the image of the product you are interested in for more details or to request a quotation
Customisation
All our products can be branded with your logo. The customisation cost is not included.
All our products can be branded with your logo. The customisation cost is not included.
Wholesale
We supply wholesale only, in the minimum quantities specified on each product page.
We supply wholesale only, in the minimum quantities specified on each product page.
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